Client Feature: Boston Communities

Phil Cohen of Boston Communities approached us with a mission-focused vision for his company, and we developed a brand and established a digital presence. Our brand development process begins with drafting a mission statement as well as the overall messaging surrounding the company. Once brand values are established, we develop visuals to create a brand suite that can grow with the company.

Boston Communities believes housing is the foundation of a healthy community and a catalyst for economic growth. We designed a logo that was modern and approachable with a nod to the Boston Communities focus on connection. Sustainable buildings, transit oriented developments, diverse teams, and mixed-income communities are all ways Boston Communities brings people together and builds stronger communities.

Boston is known for its distinctive brick buildings, so we selected colors that would pair well with that reddish brown. The fonts reflect the modern design found in Boston Communities developments.

The team at Boston Communities regularly meets with state and city officials, developers, and other key partners. Branded print material helps Boston Communities stand out and elevates the overall experience of working with them.

In the start-up phase of the company, Phil was looking for a website that could grow with Boston Communities and that could also be managed in-house. We built out a site with additional page templates that could be phased in as the company expanded. We conducted training sessions so that Phil could confidently update and manage his site in the short term.